
JapanHarvest Representative Kenichi Narita Receives the “Food and Agriculture Connection Award 2025” Awarded the Director-General for Consumer Affairs and Safety Award – the only individual recipient in Japan
Kenichi Narita, Representative of JapanHarvest, has been honored with the Director-General for Consumer Affairs and Safety Award (Food Access Assurance Category) at the “Food and Agriculture Connection Award 2025”, organized by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF).This award recognizes outstanding initiatives that promote sustainable food systems through collaboration among producers, food businesses, and consumers, based on the revised Basic Act on Food, Agriculture and Rural Areas (2024 revision).Among the awardees selected from across Japan, Narita was the only individual recipient in this year’s program.■ Award OverviewOrganizer: Ministry of Agriculture, Forestry and Fisheries (MAFF), JapanAward Name: Food and Agriculture Connection Award 2025Category: Food Access AssuranceTitle: Director-General for Consumer Affairs and Safety AwardRecipient: Kenichi Narita (Representative, NPO Japan Harvest)Reason for Selection:Narita operated both a mobile grocery store and a food bank as an individual initiative, securing access to food for people in need.His work contributed to food loss reduction and community welfare, especially through support for children, families, and elderly residents.■ About JapanHarvestSince 2018, Narita has been engaged in food rescue and child food support activities.He established NPO JapanHarvest in 2021 to promote sustainable food redistribution across Japan.Through partnerships with companies, hotels, farmers, and schools, the organization delivers surplus food to households and welfare facilities in need.Narita personally drives the yellow “JapanHarvest Van”, a mobile food bank that travels across the Okayama, Hiroshima, and Kagawa regions, distributing rescued food in collaboration with local community centers and children’s cafeterias.■ Message from the Representative“This award is not just for me—it belongs to everyone who makes our work possible:the companies that donate food, the volunteers who give their time,and the families whose voices inspire us to keep going.We will continue our efforts to build a society where everyone has fair access to food.”■ Future VisionFollowing this recognition, JapanHarvest will continue to strengthen partnerships with corporations and municipalities to build a sustainable food circulation model that connects rural and urban communities.The organization participated in the Osaka–Kansai Expo 2025 “Food Loss Reduction and Utilization Project,”sharing Japan’s approach to food access and circular sustainability with audiences from around the world.
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